alex sinn

Riot Games / Bait Da Sardines (In-Game Emote)

Co-led the concept and creative for Team BDS’s official League of Legends emote as part of Riot’s 2024 Global Team Emotes Program together with Martin Kreher. Designed the “BDS Fishing” emote—featuring a smug Pengu in a BDS fishing hat—as a playful nod to the bait ping, blending team identity with in-game culture. The emote became the 3rd best-selling across all LEC teams.