Team BDS / Summiteers ‘25

As Head of Content, I led the full creative strategy for Team BDS’s 2023 LEC season—overseeing visual identity, media day planning, video production, and community activations. Developed a young, premium visual style rooted in analog photography and urban aesthetics, elevating matchday assets and brand perception. Introduced innovative quadroscopic result visuals and co-directed nine broadcasted skits in collaboration with the LEC, driving record-breaking engagement across platforms.